Latterly, Microsoft had revealed the extensive availability of website analytics tools, known as Clarity. Microsoft Clarity is a free-to-use analytics legacy built to help website managers ameliorate their website experiences by a better understanding of site visitor behavior.
Clarity delivers you with the tools to make informed conclusions about changes to your website using original evidence, and also it helps you to do so in a way that helps to esteem your users’ privacy and data security.
As stated by the Microsoft Clarity team, the tool holds the following features-
1| Designed to Be painless to Use and to Be Easy on Your Website
The developers have designed it to be a snip to use for developers and non-developers alike. Clarity is designed to have a very low collision on page load times in order to make sure users searching a site won’t have to wait for pages to load.
2| Perceive What Clicks With Your Users Using Heat maps
Clarity provides different key capabilities including heat maps and session-replay, as well as an intuition insights dashboard. Heatmaps provide a visual way to judge large numbers of user interactions and they are in two forms: click maps and scroll maps.
3| Arrange Your Expectations to Observations with Session Playback
The filtering mechanism you can use to slice recordings permits you to get extremely gritty about which recordings to select. The developers have used machine learning to discover patterns in conclave recordings like “rage clicks,” “dead clicks,” and “excessive scrolling”.
4| Use the Insights Dashboard to sight Your Website Performance
Clarity gives a dashboard of combined metrics to assist you get a universal understanding of the traffic on your website. One can see how many visitors were clicking on non-existent links or how many visitors scrolled up and down a page in search of something they couldn’t readily find.